From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Share | Have A Question About This Topic? Address Thank you! Oops! Related Contents Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Rebalancing Your Portfolio Over time, different investments' performances can shift a portfolio’s intent and risk profile. Rebalancing may be critical. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.